SAKI
Creative Studio — Art Direction / 3DCG / Visual / Concept
KABUKICHO K-POP FES 2025
Logo + Key Visual + Social Assets + Livestream Frame (2025)
Project: KABUKICHO K-POP FES 2025（Tokyu Kabukicho Tower）
Project: Tokyu Kabukicho Tower — “KABUKICHO K-POP FES 2025”
Venue: Tokyu Kabukicho Tower, Tokyo
Year: 2025
Deliverables: Logo / Key Visual / SNS assets (4) / Livestream frame (1)
Role: Art Direction / 3D look development / Asset adaptation (End-to-end)
Tools: Blender / Photoshop / Illustrator
Overview
イベントのビジュアルリニューアルに伴い、ロゴ・キービジュアル・SNS画像・配信フレームを一貫した世界観で設計。10代〜Z世代を意識したY2K的な色彩設計と立体感のあるロゴ表現により、媒体横断で統一感のある展開に寄与。
Designed a refreshed visual system for the event, delivering the logo, key visual, SNS assets, and a livestream frame under one cohesive direction.
Y2K-driven color design and dimensional logo treatment helped maintain consistency across formats.
Highlights
コンセプト: Y2K色彩と立体感を軸に、イベント全体のトーンを統一するビジュアル設計
表現: 3Dルック（質感・光・奥行き）とロゴの立体表現で、印象度と視認性を両立
担当範囲: デザイン設計／3Dルック調整／各媒体への展開データ作成まで一貫担当
Concept: Y2K-driven color direction and dimensional identity tailored for teen–Gen Z audiences, unifying the event’s overall tone.
Design: 3D look development (materials, lighting, depth) and dimensional logo treatment, balancing impact and legibility.
Scope: End-to-end—design development, 3D look development, and multi-format asset production.
